Creating Content Flashcards
What are the 3 main types of engaging content?
- Educational
- Inspirational
- Entertaining
Post Content Ideas (17):
- Share content from your website
- Create a behind the scene video
- Showcase employees or members of my audience
- Promote upcoming events
- Create content around holidays or events
- Make a Tutorial video
- Engage your audience by asking a question (& responding to their questions, AMA). Ask for guesses.
- Have a giveaway or a Contest.
- Contribute to a hashtag challenge. #tbt look into your past business startup times. Find trending hashtags and contribute.
- Post inspirational quotes
- Go LIVE
- Showcase a new product
- Share industry infographics that are interesting or relevant to your industry.
- Share testimonials to show the reliability
- Work with influencer or have someone do a takeover of your account.
- HUMOR: Banter with other famous people.
- Share Curated Content from other thought leaders, helps me be seen as a source of information in my industry.
- User-Generated Content: Shows everyday use of my brand, share the view of my brand from my customers/users.
- Repurpose Content: Re-share content that is still relevant or shake it up into a Top Ten List.
- Cause or Charity - people like a purpose
- Thank your audience.
- Sell something!
BE AWARE OF TRENDS & JOIN/PARTICIPATE IN TRENDING CONVERSATIONS.
Why You Should Share CURATED Content:
- Shows you’re in the conversation
- Positions you as an authority if you share value
- Facilitates partnerships bc you are showing others in the industry that you’re there! (like meme Instagrams tagging each other)
- Takes the pressure off creating all new content (although still takes some time)
How to curate:
- Set up Google Alerts
- Use curation app like Feedly
- Or Pocket
Steps of Creating a Storyboard (2).
- Decide on engagement goals (educate, sell, get people to our website, etc.)
- Decide what story we are going to tell.
- Add stickers and hashtags
- Put CTA and link in last panel.
How I can see myself using Storyboading to plan Instagram videos (7)
- visual birds-eye-view so I can make sure it’s not going to look repetitive
- brainstorm solutions before getting into the lights/camera/action mode
- reduce editing frustration
- enhance visual, emotional, and sales impact to get audiences to watch thru to ending CTA because people will remember the KEY ELEMENTS.
- Add stickers throughout
- Add hashtags throughout.
- Draft CTA language and include LINK for last panel.
Official Benefits of Storyboading:
- Brainstorm (flesh out your idea)
- Visualize
- Create great content (time spent on storyboarding will result in better, more eye-catching content)
* 4. Remember key elements !!!!!!!!!! - Collaboration
- Templating (now you won’t have to reinvent the wheel every time)
What makes Content go VIRAL (6):
- Create “Social Currency” content
- Use a sensory “trigger”
- Evoke emotion
- Make your brand as public as possible
- Make your content practical
- Tell a story
Based on the book “Contagious” by Jonah Berger
1 Create “Social Currency” Content:
Ads/posts that increase people’s “social currency” when they share it because it makes them look good.
ex: Wearing Tom’s shoes shows that you care about others.
2 Use a sensory “trigger”:
A trigger makes people immediately think of your product when they see/hear/smell that trigger.
ex: “Just Do It” = thinking of Nike.
3 Evoking strong emotion:
Johnny Walker ad that ends up the brother was dead and the guy was spreading ashes. Evokes emotion with a story.
4 Make the brand as public as possible:
Create a brand logo and coloration that maximizes your publicity by being easily recognizable across mediums.
Ex: Adidas three stripes, easy to recognize and easy to reproduce across mediums (shoe, pants, sticker, etc. = it all reads as Adidas)
5 Make Your Content Practical:
People like to share content that is practical or useful. They will share it a lot.
6 Tell a story:
People love stories. Ads that tell stories are likely to be shared. Invite people to share their own stories.
Ex: Dove Real Beauty Campaign, collection of stories of women sharing what made them feel beautiful + invited people to tell their own stories of what made them feel beautiful.
Benefits of having a Content Calendar (5):
1: Organization: sure to make the necessary posts/links to achieve goals.
2: Consistency in brand voice bc of batching
3: Plan for Events & Holidays
4: Fill in the Gaps (helps you see what you need)
5: Collaboration across the team
Questions to Ask When Deciding on Content to Create (3):
1: What are my goals? (keep your S.M.A.R.T. goals in mind, so I know what KPI I want to track)
2: Who is my audience?
3: What does the typical Customer Journey look like for my audience? (So that I know what stage of their journey I am appealing to with the overall flow and with particular pieces of content).
What should you include in your Content Calendar?
- Anything (content) you are sharing with your followers.
- Any information you want to track
- Which platform and format
- Date and time
Content Calendar Columns:
1: Informational: Share my website blog articles, Share curated outside articles that will be helpful to my audience.
2: Inspirational: Share stories from my community
3: Fun/Entertaining: relatable fun pictures that bring a smile
4: Business: promote whatever is coming up or for sale
How frequently should you post to Facebook?
1 x per day
How frequently should you post to Instagram?
1-2x per day
How frequently should you post to Twitter?
15 x per day
How frequently should you post to Pinterest?
11 x per day
3 Things to Remember to help your content creation overwhelm:
- Just be consistent and frequent.
- Some posts can be curated content made by other sites and/or other industry leaders.
- Posts can be repurposed across platforms.
Example of Repurposing/Stretching Content:
1 - Created a step-by-step tutorial for your blog on how to set up a website.
2 - Create a slide deck and post to LinkedIn and adjust it for the audience by making it about setting up a website for your business
3 - Use that slide deck and add a voice over to upload to YouTube.
4 - Take clips of the YouTube video and share them as a teaser on Instagram (adjust to be how to create a website for your creative portfolio).
5 - Take the steps in your Tutorial and create a Tweet thread with these steps on Twitter.
6 - Finally, make an infographic to post on Pinterest.
**tweak for each platform so that you are appealing to that platform’s audience.
Benefits to Repurposing Content (9):
- Stretches the value of your content.
- Play to platforms’ strengths.
- Exposes your ideas to an expanded audience.
- Repeat/reinforce your message.
- More social media posts! (keeps you in mind, more eyes = more likely to be seen)
- Position yourself as an authority
- Audience format preference (you’ll see what your audience responds to most).
- Search Engine Optimization (SEO) advantages, since repurposed content includes the same keywords, your brand will be associated with those keywords in search PLUS referencing other websites or studies will increase your search rankings.
- Saves time.
Benefits of a Content Audit (5):
- Better oversight of your content in general
- Identify your most valuable content.
- Find trends in content engagement
- See where you can make improvements
- Assess target audience fit (see if it is aligned with them)
How often should you do a content audit?
Could do weekly, monthly. It’s valuable to make time for this.
