Creating Content Flashcards
What are the 3 main types of engaging content?
- Educational
- Inspirational
- Entertaining
Post Content Ideas (17):
- Share content from your website
- Create a behind the scene video
- Showcase employees or members of my audience
- Promote upcoming events
- Create content around holidays or events
- Make a Tutorial video
- Engage your audience by asking a question (& responding to their questions, AMA). Ask for guesses.
- Have a giveaway or a Contest.
- Contribute to a hashtag challenge. #tbt look into your past business startup times. Find trending hashtags and contribute.
- Post inspirational quotes
- Go LIVE
- Showcase a new product
- Share industry infographics that are interesting or relevant to your industry.
- Share testimonials to show the reliability
- Work with influencer or have someone do a takeover of your account.
- HUMOR: Banter with other famous people.
- Share Curated Content from other thought leaders, helps me be seen as a source of information in my industry.
- User-Generated Content: Shows everyday use of my brand, share the view of my brand from my customers/users.
- Repurpose Content: Re-share content that is still relevant or shake it up into a Top Ten List.
- Cause or Charity - people like a purpose
- Thank your audience.
- Sell something!
BE AWARE OF TRENDS & JOIN/PARTICIPATE IN TRENDING CONVERSATIONS.
Why You Should Share CURATED Content:
- Shows you’re in the conversation
- Positions you as an authority if you share value
- Facilitates partnerships bc you are showing others in the industry that you’re there! (like meme Instagrams tagging each other)
- Takes the pressure off creating all new content (although still takes some time)
How to curate:
- Set up Google Alerts
- Use curation app like Feedly
- Or Pocket
Steps of Creating a Storyboard (2).
- Decide on engagement goals (educate, sell, get people to our website, etc.)
- Decide what story we are going to tell.
- Add stickers and hashtags
- Put CTA and link in last panel.
How I can see myself using Storyboading to plan Instagram videos (7)
- visual birds-eye-view so I can make sure it’s not going to look repetitive
- brainstorm solutions before getting into the lights/camera/action mode
- reduce editing frustration
- enhance visual, emotional, and sales impact to get audiences to watch thru to ending CTA because people will remember the KEY ELEMENTS.
- Add stickers throughout
- Add hashtags throughout.
- Draft CTA language and include LINK for last panel.
Official Benefits of Storyboading:
- Brainstorm (flesh out your idea)
- Visualize
- Create great content (time spent on storyboarding will result in better, more eye-catching content)
* 4. Remember key elements !!!!!!!!!! - Collaboration
- Templating (now you won’t have to reinvent the wheel every time)
What makes Content go VIRAL (6):
- Create “Social Currency” content
- Use a sensory “trigger”
- Evoke emotion
- Make your brand as public as possible
- Make your content practical
- Tell a story
Based on the book “Contagious” by Jonah Berger
1 Create “Social Currency” Content:
Ads/posts that increase people’s “social currency” when they share it because it makes them look good.
ex: Wearing Tom’s shoes shows that you care about others.
2 Use a sensory “trigger”:
A trigger makes people immediately think of your product when they see/hear/smell that trigger.
ex: “Just Do It” = thinking of Nike.
3 Evoking strong emotion:
Johnny Walker ad that ends up the brother was dead and the guy was spreading ashes. Evokes emotion with a story.
4 Make the brand as public as possible:
Create a brand logo and coloration that maximizes your publicity by being easily recognizable across mediums.
Ex: Adidas three stripes, easy to recognize and easy to reproduce across mediums (shoe, pants, sticker, etc. = it all reads as Adidas)
5 Make Your Content Practical:
People like to share content that is practical or useful. They will share it a lot.
6 Tell a story:
People love stories. Ads that tell stories are likely to be shared. Invite people to share their own stories.
Ex: Dove Real Beauty Campaign, collection of stories of women sharing what made them feel beautiful + invited people to tell their own stories of what made them feel beautiful.
Benefits of having a Content Calendar (5):
1: Organization: sure to make the necessary posts/links to achieve goals.
2: Consistency in brand voice bc of batching
3: Plan for Events & Holidays
4: Fill in the Gaps (helps you see what you need)
5: Collaboration across the team
Questions to Ask When Deciding on Content to Create (3):
1: What are my goals? (keep your S.M.A.R.T. goals in mind, so I know what KPI I want to track)
2: Who is my audience?
3: What does the typical Customer Journey look like for my audience? (So that I know what stage of their journey I am appealing to with the overall flow and with particular pieces of content).
What should you include in your Content Calendar?
- Anything (content) you are sharing with your followers.
- Any information you want to track
- Which platform and format
- Date and time
Content Calendar Columns:
1: Informational: Share my website blog articles, Share curated outside articles that will be helpful to my audience.
2: Inspirational: Share stories from my community
3: Fun/Entertaining: relatable fun pictures that bring a smile
4: Business: promote whatever is coming up or for sale
How frequently should you post to Facebook?
1 x per day
How frequently should you post to Instagram?
1-2x per day
How frequently should you post to Twitter?
15 x per day
How frequently should you post to Pinterest?
11 x per day
3 Things to Remember to help your content creation overwhelm:
- Just be consistent and frequent.
- Some posts can be curated content made by other sites and/or other industry leaders.
- Posts can be repurposed across platforms.
Example of Repurposing/Stretching Content:
1 - Created a step-by-step tutorial for your blog on how to set up a website.
2 - Create a slide deck and post to LinkedIn and adjust it for the audience by making it about setting up a website for your business
3 - Use that slide deck and add a voice over to upload to YouTube.
4 - Take clips of the YouTube video and share them as a teaser on Instagram (adjust to be how to create a website for your creative portfolio).
5 - Take the steps in your Tutorial and create a Tweet thread with these steps on Twitter.
6 - Finally, make an infographic to post on Pinterest.
**tweak for each platform so that you are appealing to that platform’s audience.
