Presenting Campaign Results with Data

Question 1

Your presentation should:

Answer 1

1. Tell the whole story and give context
2. Show what the data tell you
3. State conclusions and insights

Question 2

Create a story with your presentation by following this story format:

Answer 2

1. SMART goal
2. Action: Create a campaign
3. Measure: Evaluate the campaign
4. Formulate Insights
5. (use these insights to help you design your next SMART goal)

Question 3

Campaign Setup:

Answer 3

1. Start with the GOALS you determined for your campaign, because this helps you set up the premise for your story moving forward. (ie: were you looking to increase brand awareness or increase conversions? knowing this will help you set the premise)
2. Next, explain how those Goals turned into Campaign Objectives (which will move the story forward toward what actions you took in your campaigns). This shows how I turned my goals into actionable items.
3. What KPI’s you are going to track

Question 4

Campaign Specifics:

Answer 4

This is what to share without all the nitty gritty tweaking you did.

1. Creative
2. Audience
3. Platform
4. Duration
5. Budget (how much you spent)

This will help your audience understand the actions you took according to your goals and objectives without losing them in the details.

Question 5

Campaign Results:

Answer 5

1. Data Sources (share where you gather your data from, Ads Manager, Google Analytics, etc.)
2. Metrics Overview
   - Costs
   - ROAS & ROI
   - Effectiveness Data (Holdout or brand survey test)
3. Insights (tell the story your data is telling you, by asking the following)
   - Evaluate your goal (Did I reach it? For a reasonable cost?)
   - Breakdown results by audience segment (did any stand out? )
4. Apply insights to next steps

Question 6

Telling a campaign story, entire presentation in 3 parts:

Answer 6

A: SETUP
1. Explain objectives and share Creative.

B: specifics

1. Objective
2. Audience
3. Placement
4. Duration
5. Budget

C: Result

1. Campaign Result
2. Campaign Spent

D: Insights

1. What audiences and creatives worked best
2. Show graphs to represent when most conversions happen.

E. Conclusions and Next Steps
Share your recommendations for creatives and who to target.