Advertising

Question 1

What does your “unique visitors count” tell you?

Answer 1

How broad or narrow your audience is. By looking at unique visitors you can see how big your audience is.

Question 2

Five Basic Steps to Building a Social Media Following (5):

Answer 2

1. Invite FB friends to follow your business page.
2. Post valuable content.
3. Use hashtags and mentions. (mentions might get re-shared, so mention cool websites I shop from or wear)
4. Hire influencers (social baker or tagger)
5. Create an advertising campaign (all good ads start with a good story).

Question 3

4 Engagement Strategies to Maximize Good Branding:

Answer 3

1. Respond to customers/comments within 24 hours.
2. Reply to positive feedback from brand fans.
3. Engage diplomatically with brand critics.
4. Move criticism issues from public to private.

Question 4

Dealing With Criticism in 3 steps:

Answer 4

1. Acknowledge the comment to let the customer know they have been heard.
2. Apologize if appropriate. (easy and free!)
3. Solve the problem in a private conversation.

Question 5

Use Instagram Comment Controls by hiding bad comments, this feature is where?

Answer 5

In the privacy setting.

Question 6

Tips for Managing Social Media (3):

Answer 6

1. Work as a team! (You don’t have to do it alone! Multiple people can access and work on social accounts).
2. Automate responses within the platform.
3. Use publishing tools.

Question 7

What can Response Bots handle? (4)

Answer 7

1. Schedule human interactions
2. Triage customer queries and direct them towards the right people.
3. Answer commonly-asked questions.
4. Respond when your business is closed.

Question 8

Marketing goals generally fall into 3 categories (3):

Answer 8

1. Awareness (growing follower base)
2. Engagement (people who click on your posts)
3. Conversion (making people take the action you intended)

Question 9

Awareness Metrics (3):

Answer 9

1. Followers: (how many people have clicked like/follow to have you in their newsfeed, this is the size of your audience)
2. Reach: Total number of people who viewed your content (includes people who saw content on your page and if they shared it, it includes their friends who saw it from the share).
3. Impressions: measures the number of times your content was SHOWN. Just times seen, even if someone viewed the content multiple times, that counts as multiple impressions.

Question 10

Engagement Metrics (4):

Answer 10

1. Likes: the number of people that “reacted” to your content.
2. Shares: the number of people who shared your content to their own audience.
3. Comments: messages left on a piece of content your shared.
4. Clicks: Number of clicks taken on your posted link.

Question 11

Troubleshooting: High Likes, Few Comments?

Answer 11

Insight: Then you should ask more questions or invite people to respond more.

Question 12

Troubleshooting: High Engagement (Likes/Comments), No Clicks?

Answer 12

Insight: Add call to action and relevant links

Question 13

Troubleshooting: High Reach / Low Engagement?

Answer 13

Insight: rethink your audience and your content fit. You probably aren’t providing content that resonates with your audience.

Question 14

Troubleshooting: High Engagement / Low Reach?

Answer 14

Insight: Build your following

Question 15

Conversion Metrics (4):

Answer 15

1. Sales
2. Website visits
3. App downloads
4. Lead generations (email addresses).

Question 16

Running Social Media involves (3 basic things):

Answer 16

1. Understanding and using your metrics
2. Constantly tweaking your content.
3. Discovering what resonates best with my audience