Syntagms + Paradigms Flashcards
1
Q
What is a paradigm?
A
A class of objects/concepts that are all members of a defining category but different within themselves
2
Q
What is a syntagm?
A
A chain of signs that follows another in a particular sequence
They are selected paradigms placed together
3
Q
Why are paradigms + syntagms important in signifiers?
A
We need to consider the relations between words/objects to create meaning
4
Q
Give an example of a syntagm:
A
Masculinity
5
Q
Give an example of a paradigm (that makes the syntagm):
A
Having a gun, being seated above everyone else
6
Q
What are lexis?
A
They’re statements which anchor the image + creates concept of the advert
