Swot analysis Flashcards
1
Q
Swot analysis
A
is a situational tool that is used to assess the internal strengths and weaknesses and the external opportunities and threats to the business. SWOT is an acronym for Strenghts, Weaknesses, Opportunities, and threats
2
Q
Internal factors
A
- Strengths and weakness
the question favourable of factors in comparison to competitors and reaching goals
3
Q
External factors
A
Opportunities and Threats
-changes in the external environment that create un/favourable conditions for a business.
