5.4 Location Flashcards
Location
refers to the geographical location of a business where it is sited. The location decision depends on many factors
-often irreversible decision
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Quantitative reasons for a specific location of production
cost of purchasing or renting commercial premises. quantitative factors include
-availability, suitability and cost of land
-availability, quality, cost of labour
-proximity to the market
-proximity and access to raw materials
-government incentives and limitations
-feasibility of e-commerce
availability suitability and cost of land
cost of land tends to be greater where there is greater earning potential, however cheaper locations are not ideal. cost of land is greater in city centres due to demand for land and supply of land.
availability, quality and cost of labour
affect the level of wages and salaries paid to workers.
supply and quality of labour varies, depending on socio-economic demographics and regional employment rates.
Proximity to the market
-bulk increasing industries must locate closer to the customer due to costs of transportation.
- industries that rely on just-in-time production need to locate near the supplier reducing transportation costs and time delays
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bulk increasing industries
industries where the product gains weight during production e.g water bottles
proximity and access to raw materials
bulk reducing industries locate nearer to the source of raw materials that are heavier and costlier to transport than the final product.
government incentives and regulations
-govts try to attract businesses to locate in or relocate to a certain area by offering financial incentives, such as tax allowiances, grants and subsidies to help reduce their costs of production.
- govts can impose regulatory limits that affect business location. busiensses may struggle to obtain a license to trade overseas that within the domestic country
-corporation tax may also have implications.
feasibility of e-commerce
-can hugely reduce the financial costs of location.
-however a virtual business is not feasable for all businesses e.g aircrafts,
qualitative reasons for a specific location of production
-management preferences
-local knowledge
-infrastructure
-political stability
-government restrictions and regulations
management preferences
may prefer location due to personal reasons, familiarity, gut instincts.
local knowledge
knowledge of culture makes it less risky for a business to establish itself, giving it potential competitive advantage.
a lack of local knowledge and cultural sensitivity can prove disastrous.
infrastructure
-transportation networks
-communication networks (access to telephone lines, internet services)
-support networks (maintenance and services that are essential for the running of a business such as utilities companies to provide fuel, water, power and waste management.
Political stability
politically stable environment helps a business to trade effectively, thereby reducing the risks of operating overseas.
Government restrictions and regulations
difficulty in obtaining licenses, permits, copyrights, and planning permission.