SWOT Flashcards
1
Q
SWOT advantages
A
- makes you understand your business better
- deter threats by identifying the threats
- able to address weaknesses
- capitalise on opportunities
- develop business goals and strategies for achieving them
- no need for an external consultant to make one
2
Q
SWOT disadvantages
A
- only one aspect of the business planning process - = still a need to conduct more in depth research and analysis
- doesnt cover those that are a both a strength and weakness i.e. good location but expensive
- product lots of information but not all of its useful
- doesnt prioritise issues
- doesnt provide solutions
