Promotion - Above And Below The Line, Viral Marketing, AED

Question 1

Promotion definition

Answer 1

A collection of techniques used to INFORM + PERSUADE potential consumers to buy a good or service THAT MEETS THEIR NEEDS

Question 2

Drip marketing

Answer 2

Strategy where information is sent BIT BY BIT over time using a particular medium

I.e prettylittlething sending constant emails to visit their site offering an offer or new in clothing

Question 3

Viral marketing

Answer 3

Any marketing technique that INCLUDES WEBSITES/YSERS to pass on a marketing message to other sites or uses

Spreads EXPONETIALLY and gets across the message and it’s affects

Question 4

How to decide on which promotion method

Answer 4

The cost of it

VS

The appropriateness and effectiveness of the promotion

Question 5

Promotion and marketing strategy

Answer 5

Starting methods >

Customer, time, budget, product, price, place >

Methods develop
( competition, SLEPTEE, life cycle, Boston matrix, AED, sales data, performanceX other 3 Ps developing >

End of the lifecycle ? Extension?