Marketing Models Flashcards
1
Q
AIDA
A
Attention - colour, noise, music
Interest
Desire - makes you want it
Action - price, where its from, buy it
2
Q
ATR
A
Awareness - Trial - Repurchase
aware of it, buy it or try it once, keep buying it and trying it
3
Q
Dagmar
A
defining advertising goals
so you can measure advertising results
