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Marketing

This class was created by Brainscape user Sophie Walter. Visit their profile to learn more about the creator.

By: Sophie Walter
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Decks in this class (12)

Marketing Objectives
Setting ovjectives importance,
How to set marketing objectives,
Advantages of setting objectives
5  cards
Marketing Strategies
Strategic planning importance,
Factors to consider with the mark...,
Competitive strategies
11  cards
Identifying Customer Needs - Market Research And Anasysis (primary, secondary, sampling, standard deviation)
Market research,
Quantitative research numerical,
Qualitative research literacy
19  cards
Market Share, Market Growth, Matker Segmentation
Market share definition,
Market growth definition,
Product orientated market product...
13  cards
Service Marketing
What s a service,
How is service marketing differen...,
4 features of service marketing
15  cards
Marketing Models
Aida,
Atr,
Dagmar
3  cards
Product Life Cycle, Extension Strategies, Product Portfolio And Product Positioning, Boston, USP
Differentiation,
Choosing the correct type of diff...,
Large businesses differentiating
9  cards
Price - PED YED XED, Pricing Strategies, Contribution/marginal Pricing
What does price indicate,
Stakeholders and price,
Factors affecting price charged
18  cards
Place - Channels Of Distributuon
Place,
Importance of getting the goods t...,
Traditional route of distribution
12  cards
Promotion - Above And Below The Line, Viral Marketing, AED
Promotion definition,
Drip marketing,
Viral marketing
5  cards
Marketing And The Law - External Influences, International Marketing
Sale of goods act 1979 2012,
Consumer protection from trading ...,
Weights and measurements act 1985
20  cards
SWOT
Swot advantages,
Swot disadvantages
2  cards

More about
Marketing

  • Class purpose General learning

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