Superhumans

Question 1

What does the advert mostly explore?

Answer 1

The sacrifices made and trial endured by Paralympic’s athletes in preparation for Tokyo 2020 Paralympic games

Question 2

What are some technical codes used?

Answer 2

• Close up shots portray in non victim way
• Establish and low angle shot creates power not pitying her
• Slow mo shots of cycle track and muting sound creates dramatic effect
• Gym shots juxtapose domestic

Question 3

What is compassion fatigue?

Answer 3

• Long advertisement with multiple examples of suffering no solution to the problem
• Too much guilt is counterproductive, invasive feeling of guilt& pity

Question 4

What are representations of disabled people in the media?

Answer 4

Barnes 1992-

Sinister and evil- physical impairments
Victim- disabled as possible miracle cures
Atmospheric- where disabled are included in drama
Dimensional caricatures- to laugh AT

Question 5

Links of theories to superhuman

Answer 5

• Binary oppositions: advert shows successes and failures: gruelling regime contrasts with celebratory differences
  Cultivation- representation of disabled becomes more accurate: shouldn’t pity