Media Industries

Question 1

What is synergy?

Answer 1

The promotion and sale of a product throughout various subsidiaries of a media conglomerate.

Question 2

What is circulation?

Answer 2

The amount of copies a particular publication are distributing

Question 3

What is the theory of power and media industries?

Answer 3

Curran and Seaton, the media is controlled by a small amount of companies who are primarily driven by the logic of profit and power, the concentration generally limits variety and creativity

Question 4

What is regulation?

Answer 4

Livingston and Lunt- protect citizens from harmful material while offering choice and market competition

Question 5

What did Hesmonhalgh say about industries?

Answer 5

He suggested they minimise risk and maximise audience through vertical and horizontal integration by formatting their products.

Question 6

What are the pros and cons of media conglomerates?

Answer 6

Pros
- Reach a mass audience can cause change
- Less extreme not tainted with bias

Con
- Interpellation: concept of total control
- Marxist ideology- we are being controlled when things should be fair