Audiences

Question 1

What are four types of audiences

Answer 1

• Mainstream
• Niche
  -Active: audiences interpret text
  -Passive: hypodermic syringe: media injects idea, two step flow opinion leaders help transmit messages

Question 2

What is the hypodermic needle theory?

Answer 2

Mass media can influence a very large group of people directly and uniformly by shooting or injecting them with a message designed to trigger a response and the audience take the preferred reading (passive)

Question 3

What is moral panic?

Answer 3

People try to scapegoat the immorality of someone onto something to understand it greater, newspapers se this to sell papers.

Question 4

What is technical jargon?

Answer 4

Language specific to a topic.

Question 5

What are two profiles of audience?

Answer 5

Demographic- categorised through income and occupation
Psychographic- categories through values, attitudes and lifestyles

Question 6

What are five categories of consumer

MOST ANIMALS EAT SOGGY RICE

Answer 6

• Mainstreamers (followers)
  -Aspirers (celebrity endorsement )
• Explorers (discover new things)
• Succeeders (already have status)
• Reformers (not defined by product)

MOST ANIMALS EAT SOGGY RICE

Question 7

What is uses and gratification theory?

Answer 7

Blumer and Katz- Audience being active participants using the media to gratify their needs. Through surveillance (seeking information), personal identity (reinforce values and beliefs), personal relationships (create relationships with movie characters), diversion (need something to pass time).