Media Language Theories Flashcards
What is Roland Barthes’ Semiotics theory?
Roland Barthes’ Semiotics theory examines how signs and symbols create meaning in media texts. He identifies denotation (literal meaning) and connotation (associated meaning) as key components in interpreting media.
How does Tzvetan Todorov’s Narratology define narrative structure?
Tzvetan Todorov’s Narratology outlines a common narrative structure: equilibrium, disruption, recognition of disruption, attempt to repair, and new equilibrium. This framework helps analyze storytelling in media.
What is Steve Neale’s Genre Theory?
Steve Neale’s Genre Theory states that genres are characterized by repetition and variation. While they follow certain conventions, they also evolve by incorporating differences, leading to genre hybridity and the creation of subgenres.
What does Claude Lévi-Strauss’ Structuralism theory propose?
Claude Lévi-Strauss’ Structuralism theory suggests that media texts are constructed through binary oppositions (e.g. good vs evil, male vs female, rich vs poor). These oppositions create meaning and drive the narrative forward.
