Newspapers

Question 1

Key components of newspapers??

Answer 1

Masthead- name of company
Slogan- sums up USP of news
Plugs- at top of paper grabs audience attention
Strapline- anchors meaning of central image
Headline- larger font, hyperbole
Central image- essential for selling
Standfirst- block of text introducing story
By line- line above story

Question 2

Difference between tabloid and broadsheet?

Answer 2

Tabloid:
- Popular press
- Compact in size
-Lighter news: celeb gossip, sports news (sensationalised news)
Broadsheet:
- More serious news
- More depth to story
-Aimed at higher social grouping, more factual

Question 3

The daily mirror vs The times audience?

Answer 3

TDM
- working/ middle class
- Reach PLC own the daily mirror
- Female 55+
- North west top regions
TT
- News corp owns
-18-24
- London, business sector with spare income

Question 4

How does the language differ?

Answer 4

The times has more text and it is polysyllabic whereas the mirror is colloquial and monosyllabic with more images

Question 5

What is newspaper bias?

Answer 5

Despite journalistic ideal of objectivity every story is influenced with the attitudes and background of its interviewers, writers and photographers by thing such as word choice and tone.