Summary Literature seminar week 3

Question 1

New product portfolio management - Cooper (1999)

Answer 1

Compared different business in a research 205 companies. Explained different models for project portfolio

Different types of companies in term of product portfolio:

• cowboys
• crossroads
• Duds
• Benchmarks

portfolio is poorest when financial methods are dominant

Question 2

Technology roadmapping

Answer 2

Tools for business to be aware changes and follow a disruptive environment. Roadmaps are multi-layered and reflect integration of technology, product and commercial perspectives of the business.

Update the roadmap often.