Successful marketing mix Flashcards
why are lower prices used for non branded products
to encourage product trial when a product is first launched.
elements of marketing mix
product price promotion place
why is price important?
gives customer an indication of quality
why is promotion important?
creating awareness
communicating product benefits and features to customers
building a strong brand image
boosting sales
different methods of place
direct- to sell directly to customers, method has increased due to internet shopping being on the rise
retail -distributing products through retailers helps sell product by improving the buying experience of customers and improving customer service.
wholesaler - breaks down bulk supply of product and sells to retailers. suitable for businesses that produce large quantities of the product.
