Branding and differentation

Question 1

advantages of branded products

Answer 1

more willing to trial products with an established brand name
encourages customer loyalty
people trust brands and can lead to repeat purchase
brands can charge premium prices
lead to increased sales and increased market share

Question 2

disadvantage of no brand

Answer 2

nothing to differentiate product from another product from another business.

Question 3

differentiating a product

Answer 3

unique and catchy name
quality
design, formulation, or function
packaging 
customer service 
differentation accros the value chain

Question 4

how does product differentiation help a business?

Answer 4

to position their products and target market segments
to gain an advantage over rivals
allows customers to believe that their needs are being met more than going to the other business