product life cycle

Question 1

how does a product portfolio help?

Answer 1

what products to launch and when
when to withdraw a product
what products are doing well or badly now and in the future
how to increase sales

Question 2

cash flow during the introduction stage

Answer 2

negative

Question 3

cash flow in the growth phase

Answer 3

positive

Question 4

cash flow in maturity and decline phase

Answer 4

positive. at decline will most likely have cash flow issues`

Question 5

star

Answer 5

(top left) very successful but growth has to be funded to keep up with demand and cash flow may be a problem

Question 6

cash cow

Answer 6

(bottom left) little growth, but an established and profitable product that can support others.

Question 7

question

Answer 7

(top right) presents a problem -should the business invest to increase sales

Question 8

dog (bottom right)

Answer 8

few prospects, but should the business continue to sell if it is profitable and it funds other products?