*Subcultures Flashcards
1
Q
what is an age cohort?
A
a group of consumers of the same approximate age who have similar experiences
2
Q
what is a micro culture?
A
groups that share a strong identification with an activity or art form
3
Q
what is the grey market?
A
people 65 and older
4
Q
what is a consumer identity renaissance?
A
redefinition that people undergo when they retire (more adventurous, new hobbies, etc.)
5
Q
what are the 3 main aspects to market when dealing with mature consumers
A
- autonomy
- connectedness (to friends & family)
- altruism
6
Q
What are gerontrographics?
A
segmentation approach that divides the mature market by level of physical well-belong & social conditions
