*Buying and Disposing Flashcards
What are the 2 situational effects on consumer behaviour
physical surroundings and social surroundings
What is the physical surrounding?
features of a store that create an overall feeling; influences customer buying
what is the social surrounding?
number and types of co-consumers
What are the 2 temporal factors?
economic time and psychological time
What is economic time?
time as a resource; should be optimally allocated
What is psychological time?
the consumer’s perception of time; time categories (good vs. bad timing)
What is queueing theory?
study of waiting lines
What is the general effect of having to wait for a product?
it is of good quality
what are antecedent states?
the mood or psychological condition that influences what we buy and how we evaluate products
What are some traits of a personalized consumer?
enjoy being acknowledged, being known in the store
What are some traits of an ethical customer?
shop from sustainable companies, local retailers
What are atmospherics?
the colours, lighting, scents, sounds, etc. that affect the time spent in the store and spending levels
What is a POP? Example?
a point of purchase display that is an elaborate product display or demonstration. eg. mannequin, can design on Pepsi
What is the expectancy disconfirmation model?
consumers form beliefs of product quality based on prior performance
What is lateral cycling?
when already purchased products are sold to others or exchanged for other things; re-stores; sharing economy; Value Village
