*Income, Social Class, & Family Structure Flashcards
what is the difference between achieved status and ascribed status?
achieved = earned ascribed = born into
what are the 3 main components of social class in relation to consumer behaviour?
occupational prestige, income, education
what are some of the problems with class based segmentation?
- status inconsistency
- intergenerational mobility
- consumer aspirations to change class/ subjective social class
- social status of working wives
what is taste culture?
differentiates people in terms of their aesthetic and intellectual preferences
what is the point of a status symbol?
displaying wealth/ fame to others; competition
what is conspicuous consumption?
peoples’ desire to provide prominent visible evidence of their ability to afford luxury goods
in the status signalling matrix, who is a part of the “haves” but have a low need for status?
patricians
- they use quiet signals
who has a high need for status and is a “have”
parvenus
- associate with other “haves”
- dissociate with “have nots”
- use loud signals
who have low needs for status and are considered “have nots”
proletarians
- do not engage in status signalling
who are considered “have nots” and have a high need for status?
poseurs
- aspire to be haves and mimic parvenus people (knock-offs)
which end of goods usually has the most conspicuous brand markers?
high- end, low-end, or mid-price?
mid-price
what is the FLC?
family life cycle; factors that determine how couples spend money
What is defined as a household in marketing?
2 people, regardless of their relationship
