SU # 36__Advertising and License Laws Flashcards
What type of information must appear in all ads?
A broker’s business name and franchise affiliation (if any) must be included in all ads.
A licensee is selling his own unlisted FSBO. How should his or her broker’s company be communicated?
The licensee is prohibited from using the broker’s company name in connection with the sale.
Why is it not prudent to describe buyers in ad copy?
If a licensee uses words that describe current residents or the neighborhood in racial terms, he or she will create liability for discriminatory advertising.
Give four examples of words or phrases that would be considered discriminatory, and three that would not, with regard to handicap when writing an ad.
Discriminatory - no wheelchairs, able-bodied persons only, no deaf, or no handicapped parking
Non-discriminatory - fourth-floor walk-up, walk-in closets, wheelchair ramp
Advertising a property that is subject to an exclusive listing agreement with a sponsoring broker other than the licensee’s own without the permission of and identifying that listing broker is an example of:
Fair Housing violation
A Sherman Antitrust violation
Deceptive and misleading advertising
An Illinois Human Rights Act violation
Deceptive and misleading advertising
Section 1450.145 defines a “Page” as what?
Each page containing over 300 words
A landing page
Each html document
Mircrosite
Each html document
Ads should be written _______.
from the perspective of all the protected classes
from the perspective of targeting specific classes.
from the perspective of maintaining the culture of the neighborhood.
from the perspective of maintaining familial status in neighborhood.
from the perspective of all the protected classes
Using or altering existing listing information or keywords that are copied from one Internet site and posted or displayed for the benefit of the general public in front of a firewall at another site, without written or electronic authorization and disclosure of ownership is known as:
Scraping
Copywriting
Spam
Virus
Scraping
Licensee Judy takes a weekly ad out in the South Side Journal. Judy does not place ads in any of the other neighborhood newspapers. What might be said about Judy’s advertisement practices?
Judy is targeting her market area.
A city-wide ad would be more cost-effective.
Ads in only one local paper may appear to be discriminatory.
Judy is marketing to potential buyers who fit the profile of those already established homeowners and not practicing discrimination.
Ads in only one local paper may appear to be discriminatory.
Which of the following real estate ads would not be acceptable?
Property sits on a corner lot with 3 bedrooms, new master bath and large family room.
Great location for empty nesters, close to park and hospitals.
Cozy 2 bedroom cottage in quiet neighborhood.
Home is located in gated community with security entrance.
Great location for empty nesters, close to park and hospitals.
Internet ads, on a licensee’s home page, must contain
hours of business, owner’s name, agent’s addresses.
types of agency offered, phone number, email address
MLS association, types of real estate services offered, contact numbers.
licensee’s name, company name/address, geographic location.
licensee’s name, company name/address, geographic location.
Which of the following is true regarding blind ads?
Licensees may not utilize blind ads unless they own the advertised property.
Licensees may not use blind ads regardless of who owns the property.
A blind ad is an ad that excludes the licensees name.
Blind ads placed by licensees are permitted if they do not discriminate.
Licensees may not use blind ads regardless of who owns the property.
At times, the women’s shelter at St. Mary’s Catholic Church has rental units open to the public. Are they allowed to advertise for female renters only?
Yes, gender based ads for shared living housing is acceptable.
Yes, provided all renters are Catholic.
No, ads cannot target specific gender types.
Religious-type institutions do not have to comply with fair housing laws.
Yes, gender based ads for shared living housing is acceptable.
Which of the following statements are illegal in real estate ads?
Property has a mother-in-law annex.
Apartment is a four-story walk-up.
No smokers and No pets.
Those of the Catholic faith only accepted.
Those of the Catholic faith only accepted.
