Studies Social Influence Left Side Of The Page Flashcards
Variables affecting conformity
Asch
Group size - campbell and Fairey suggested that group size may have a different effect depending on type of judgement being made and motivation of the individual
Difficulty of the task lucas et al - math problems those that were confident remained more independent than those that were not
Situational variables affecting obedience
Proximity feel to 30% when using a shock plate, experimeter left and dropped to 21%
Power of the uniform - Bushman et al female researcher dressed in police uniform, business executive or beggar stopped people in the street, uniform 72%, beggar 52 executive 48
Agentic state and legitimacy of authority
Agentic state - milgram
Self image
Binding factors
Legtimacy of authority - experiementer milgram not powrr of the uniform
Definition of the situation -participant peforms but allows authority figure to define it, experimenter reassuring learner that he should continue
Institution required - milgram moving it to run down office in bridgeport
The authoritarian personality
Adorono F scale - scale contained questions
Right wing authoritarianism - altemeyer, conventiolism, authoritarianism agression and authoritarianism submission
Had to give themselves increasjng levels of shock to see how much they were willing to shock them most went to higher levels
Elms and milgram mmpi and F scale
Resistance to social influence
Social support and resisting conformity- Asch and unamity of the majority
Social support and resisting obedience - Milgram disobedient peers 10% went to max shock level
Minority influence
Consistent - wood et al carried out a meta analysis stud of 97 studies of minority influence and found that minorities who were percieved as being consistent were influential
Commitment - joining minority had greater cost for individual than staying with the majority
Flexibility - Mugny suggests that flexibilty is more effective than at chaning minority positions
Moscovici et al
