strenghts and weakness on data Flashcards

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1
Q

strength of qualitative data

A
  • more detail and more insight into participants world

- greater external validity

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2
Q

weakness of qualitative data

A
  • difficult to analyse as it’s not summarised statistically

- may rely on subjective interpretations of researcher, so BIAS

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3
Q

strength of quantitative data

A
  • simple to analyse

- less open to bias and more objective

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4
Q

weakness of quantitative data

A

-narrower in scope, may fail to represent real life

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5
Q

Strength of primary data

A

-it fits the job, so it’s authentic data from the participants themselves, so they target the info the researcher is looking for

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6
Q

weaknesses of primary data

A

-required time and effort from researcher which can take long whereas secondary can be accessed in minutes

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7
Q

strength of secondary data

A

Data is not expensive and can be accessed easily with minimal effort

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8
Q

weaknesses of secondary data

A
  • may be a substantial variation in the quality and accuracy
  • may be outdated or incomplete
  • may not match researcher’s objectives
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9
Q

strength of meta analysis

A

allows the data to be viewed by the researcher with much more confidence and the results can be generalised across much larger populations

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10
Q

weaknesses of meta analysis

A

prone to publication bias which is often referred as a file drawer problem
-May choose to leave out studies with negative or non-significant results

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