Strategy Formulation: Operational Flashcards
1
Q
Brand-Channel Strategy
A
Portrayal of identity
2
Q
Product-Market Strategy
A
Developing the correct product for the market.
3
Q
Sales Growth Strategy
A
how to grow sales
4
Q
Marketing Com Strategy
A
messaging and communication effectiveness
5
Q
Customer Serv Strategy
A
Improve quality of customer interfacing.
6
Q
Manufacturing Strategy
A
Achieve velocity and quality
7
Q
Procurement Strategy
A
Streamline acquisitions of capital.
8
Q
Distribution Strategy
A
Efficient distribution
9
Q
Info Technology Strategy
A
Improving technology to maintain a sustainable competitive advantage.
