Overview: The Story Flashcards
1
Q
History
A
The story of the organization
2
Q
Org Structure
A
How (Who is responsible) is stuff done.
3
Q
The Market
A
brief overview of the market.
4
Q
Revenue Review
A
List of sources of income and what the major players are.
5
Q
Geographic Presence
A
Where are the customers and competitors.
6
Q
Product Mix/Share
A
List of products and share of the market of each of those products
7
Q
Customer Segmentation
A
Profile for my biggest “customer”
8
Q
Business Objectives
A
they must be SMART
Specific Measurable Achievable Realistic Time-Bound
9
Q
Strategic Time Frame
A
When did/will this organization come to be?
