Market Research Flashcards
1
Q
SWOT Analysis
A
Strengths, Weaknesses, Opportunities, Threats
2
Q
PESTE Analysis
A
Political, Economic, Societal, Technological, Environmental
3
Q
Porter’s Five Forces Model
A
Buyer power, Supplier power, New entry, Substitution, Competitive Rivalry.
4
Q
Demographic Models
A
Who is buying what products from me and my competitors?
5
Q
Competitive Models
A
In depth analysis of competitors production and efficiency.
6
Q
Economic Forecasts
A
Where do the experts say the market is headed?
7
Q
Customer Surveys/Needs
A
Ask the customer what they think (Be careful)
8
Q
Competitor Share/Analysis
A
What share of the market do I have compared to the competitors?
