Strategy Formulation: Business Flashcards
1
Q
Business Unit Strategy
A
(BUS) supports corporate strategy. How a business orients itself within a market.
Operational Excellence,
Product Leaders,
Customer Intimacy.
2
Q
Value Proposition
A
Unique value the business provides customers.
3
Q
Company Distinctives
A
Product or attribute that is unique to this company.
4
Q
Core Competencies
A
Competency required to perform a specific function.
5
Q
Corporate Strategy
A
Overarching strategy.
