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Comm 1800 > Strategy > Flashcards

Strategy Flashcards

1
Q

Cost Leadership

A

Best possible product at lowest possible price

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2
Q

Differentiation

A

Offering new features

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3
Q

Broad Scope

A

Offer strategy that caters towards to a wide market

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4
Q

Focused Scope

A

Offer strategy that caters towards a niche/small market

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5
Q

Best-cost Provider

A

Having a cheap enough product to attract buyers but also having enough differentiation to justify the non-lowest price possible (middleman)

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Comm 1800 (12 decks)

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