Business Model Canvas Flashcards
Right Side
“Demand Side”
Left Side
“Supply Side”
Value Proposition
Reason customers choose one option over another when they buy
Customer Segments
Grouping customers into segments w/ common characteristics to help understand and identify them
Mass Market
Large scale; similar problems/needs
Niche Market
Specific group that has problems/needs different than others
Channels
How business reach their customer segments
Own vs. partner stores
How to purchase/deliver
Advertisement
Customer Relationships
How companies maintain customer relations
Personal assistance
Self/automated service
User communities
Cocreation (joint design of products made by consumers & producers
Revenue Streams
How the company earns revenue
1-time customers or ongoing payments
Generated through sales usage fees, subscriptions, licensing, ads, and lending (fixed or dynamic)
Key Resources
Physical, financial, intellectual, & human resources companies need to function. Includes patents, materials, facilities,
Key Activities
Critical tasks companies do (production, problem solving, networking) that varies among companies
Key Partnerships
How companies use strategic alliances between non-competitors OR competitors, joint ventures, and buyer-supplier relationships to optimize their business, reduce risk, or gain resources
Cost Structure
All of the operating costs and other costs incurred that is required to run the company.
