Strategy

Question 1

Mintzbergs 5ps

Answer 1

Plan
Ploy (outwit competitors)
Pattern (things happen/change in execution)
Position (point of view)
Perspective (split context into internal and external)

Question 2

Levels if strategy

Answer 2

Corporate strategy (what business are we in)
Business strategy (how compete)
Operational (how support business)

Question 3

External analysis

Answer 3

Pestel
Political
Ecological
Economic
Social
Technological
Legal

Question 4

Industry analysis

Answer 4

Five forces (threat of new entrants, bargain power if supplier, bargaining power of buyer, threat of substitutes, rivalry)

Question 5

Industry life cycle

Answer 5

Developement, growth, shakeout, maturity, decline

Rivalry and market size increase

First good differentiation then growth ability then managerial strength then market share then cost commitment

Question 6

Strategic groups

Answer 6

Scope of activities, resource commitments, approaches to define groups and possible constellations

Question 7

Internal analysis

Answer 7

Strategic capabilities and vrio

Value (capas values by customer)
Rarity (capes no competitor has)
Inimitability (capas costly to imitate)
Orga support (Orga good organised to use capas)

Question 8

Ansoff Matrix

Answer 8

Market penetration, new products or service, market developement, conglomerate diversification (new market new Produkt)

Question 9

Bcg Matrix

Answer 9

Question mark, starts, cash cow, dogs

Question 10

Mckinsey portfolio

Answer 10

Same es bcg aber more complex 9 fields in two axes
-market attractiveness: market growth, market quality, energy and raw material supply, environmental situation, market entry barriers, competitive intensity

-relative competitive position: relative market position, production potential, r and d potential, quality of employees, quality of system and structures