Entrepreneurship Flashcards
Lean Startup
-test product Ideals before launching, cremte Test Loop
-get out of the building and safe time and money
Three stages
-idea generation (customer discovery/problem solution fit)
-business model developement (customer validation/Produkt market fit)
-scale (customer creation/ growth)
Source of new ideas
E.g. the unexpected
-study the market and observe success if products
E.g. process needs
-process perfected or redesigned
Business model canvas
-customer segments
-value proposition
-channels
-customer relationships
-revenue streams
-key resources
-key activities
-key partnerships
-cost structure
Value proposition canvas
Describe benefit customer get from product
E.g.
-newness
-customisation
Business model pattern
-long tail pattern (offering large quantity of niche products each sells infrequently)
-lock in pattern (using another vendor is only possible with high switching costs)
Hypothesis must be:
Testable
Precise
Discreet
Validate business idea
E.g discovers Survey (collect data from sample and desk research
Tam, sam, som
Total adressable market
Serviceable available market
Share of market
High level product specification
Representation of what product will be
E.g. paper prototype or landing page
Full lifecycle use case
Sketch how end user currently solves problem -> think of central elements to fill life use case ->sketch how the end user will use your product