StoryTelling Flashcards
Storytellers Secrets
Clients buy from people they are comfortable with, people they consider friends…
And friends don’t sell, they tell stories.
All Success begins with the ability to sell something, whether it’s a shirt or an idea.
The Audacity Principle
Solomon Snyder
Director of Neuroscience at John Hopkins School of medicine
Audacity is the go-for-it attitude, the conviction and self-confidence to pursue an idea AND articulate that idea even though the world punches you in the nose.
To tell a compelling story!
They know ideas won’t sell themselves and so they work tirelessly at crafting and delivering an engaging story.
What makes your heart sing?
4 Questions if Discovery
Inspiring storytellers and sales people are inspired themselves and are able to inspire themselves
What inspires you? What makes your heart sing?
- Why did you start a company/business?
- What does your business do?
- What are you passionate about?
- What makes your heart sing?
The first three elicit facts; the fourth triggers a story
Facts alone don’t inspire. The heart of your story gives your facts their soul and make your heart sing.
What is the Simple 3 Step Narrative for Action
- The story of self
- The story of us
- The story of now
Make it easy for people to tell their stories:
- reviews
- blogs
- written testimony
Help make it easy to know, own, rehearse and share their story of self
Sharyn said I want to tell the world but I blew it when I had a chance
Give them opportunities to tell and practice in safe places first.
A forum, a blog, a members only community, etc
Then the story of us
These 2 stories lead to and prepare the story of now- the moment of truth of spreading their and our story with someone new.
Stories and Transformation
Stories are always about transformation. Whether we know it or not, whatever story we are telling, we are always sharing a “threshold” moment.
This means we are at a crossroads in our life, a turning point, a fork in the road.
This threshold is a call to wake up, or to rise up or both, to a challenge before us.
Fundamentally, we are being called to change. To discover our inner courage to become our best selves.
This moment is always elemental- a kind of fire, a spark carrying us towards transformation.
Stories provide the context to understand the awakening of transformation.
The call to conscience, the blooming of the soul into maturity.
This experience is most powerful when it occurs at the cusp of an era, a transitional turning point in a persons life, or in current events, as we experience the world change before our very eyes.
Transitions and thresholds.
The Storytellers Goal
The primary objective is to elicit emotion.
Knowing how to tell stories gives your listeners/audience the opportunity to feel something deeply.
Stories have the power to change peoples thoughts, feelings and moods and to traits consciousness.
