Fanocracy Flashcards
The Shift in Human Communications
The pendulum is swinging back to genuine, authentic human connections.
To sell is human
To connect is human
Only connect!
People are hungry for human connection away from superficial social media online communications. We desire more intimacy, warmth and shared meaning.
It takes more heart to create a movement.
Fanocracy
The fundamental ingredient for true fandom- meaningful and active human connection- demonstrates the huge shift in the way a business relates to its customers.
Creating a brand that’s relatable and speaks to the consumer, eye to eye. (MeUndies)
How do we create an emotional connection to our brand- personalize.
What makes it memorable? The real key is the “experience”
What makes a person a fan is the experience. That’s what they talk about that’s what the remember
The solution to our frustration of lack of human connection is easy.
It’s up to us to create and nurture what we are most passionate about.
Fandom - consciously bringing people together through shared passions is fanocracy.
A business or person that honors fans and consciously fosters meaningful connections among them.
“Cracy “ is Greek word ‘kratos’ - to rule.
Fanocracy is a culture where fans rule.
When we build on our individual strengths to achieve greatness together, fanocracy comes alive.
How to create fandom
- Have a genuine interest in your customer
- Bond with your customers by taking an interest in the things they love.
- Build a relationships with them
- Build on our customers individual strengths and share them with each other.
- Celebrate the milestones on people’s journey- have a bell, a gong, a whistle and a standing ovation.
9 Steps to building your Fanocracy
- Get closer than usual- physical proximity
People don’t want to be alone, they want to be together
The closer you get the more powerful the shared emotions are
The degree of physical and human proximity is closely tied to shared emotion.
Face to face interactions enhance your sense of well-being and purpose
We are selling safe and comfortable proximity to other like minded people. We all want to be around other people with like minded interests.
How to purposefully build closeproximity into our service ensures an emotional connection and response that creates a powerful relationship with your clients and each other and your store.
Figure out ways to have other people, your clients, less than 12 ft away, even if only for a few moments.
WHY SELFiES pg 73ff
- we enter into others personal and human space
- selfies with your coach, holding lbs list signs, pics of 5 lbs+, tape measures, ovations,
- visit their homes, work place deliver a box of snacks on birthdays, 20 lbs, 50 etc
- what are they passionate about- join them
- special‘water cooler’ moments
9 Steps to Building Fanocracy
- Give More than you Have To
When you are given something of Value completely free, without obligation, with no strings attached, no expectation of something in return, you tend to share your appreciation with others.
Give away free content- books, eBook, videos, blogs articles, white papers, infogeaphics, photos
9 Steps to Building Your Fanocracy
- Build Identity to Become more than a product or service.
Your outfits represent your personality rather than your profession- lab coat or the dye shirts.
Brand symbols can go beyond and deeper representing our personalities and our identity.
We build our identities, piece by piece, using both family traditions and pop culture references. It’s the early experiences and steps that shape, form, hook us for life.
When you read a bookHarry Potter, or start IP, you’re stepping into a universe that somebody else created. You make copy of yourself. You become a character. But when you help create and participate in the creation of that world you are taking ownership of an idea of the content itself.
Most fandoms are built around self expression, being able to contribute and “make it their own “brand.
- t- shirts…fat for fuel is cool
- nite size inspiring reviews
- initiation rites, initiations, rituals of new members, rites of passage
- how you celebrating milestones
- posting pics of achievements/milestones- like Chester diatonic, Kathy Hamilton, Stacey O’Rourke etc
- create an clinic IP forum for posts of video, stories, pics, etc so people can express themselves.
- make it really really easy to contribute
- dieter recipes is a big share and so helpful, dieter doin a cooking class of their favs at a small condo. It would encourage contributions and creating variety, etc.
9 Steps to Building Your Fanocracy
- Be smart about influencers and ambassadors
Men and women who rock weight loss
A brand ambassador is a person who is eager to spread the word about something she cares deeply about
Influencers are people with expertise in areas who align with how we want to be known.
Create website of maintenance people to share their story
Develop a newsletter of dieter tips
Learn how to forge deeper relationships with your clients. Have an authentic way and make the effort to empathize with your influencers to find out what is important to them
Discover local influencers using Traackr.
What if members were though if as alumni, graduates and heroes? And had access to each other, our content and community?
Marketing Rebellion
The Sales Funnel Is A Snarled Maze
Of Customer Control
The customer decision journey has flipped
2/3 of the touch points during evaluation of a purchase involve human driven marketing activities.
The customer is the marketer and in total control- good bad or ugly.
Human activities like reviews, socially media conversations, word of mouth recommendations of friends , family, online experts.
2/3 of our marketing is not our marketing
How do we influence the 2/3 of the pie.
How do we join the rebellion.
Discover an entirely new way to connect to our customers.
Love not loyalty
Human impressions
Show our clients become their amazing selves online Moe effectively and with greater intention, consistency and reach
- how to blog- how to instagram.
Our coaches first
Cultivate a profound and effective social media presence
Having an effective social media presence is a life skill
Have company teach this to coaches how to improve their social media presence and personal brand
The brand called you- helping people find their unique voice on the web to create authority, presence, and reputation
Use book KNOWN
9 Steps to Build your Fanocracy
- Break Down Barriers
Treat your fans as part of your family makes them feel special
9 Steps to Build Your Fanocracy
- Listen to rehumanize
Listen to their story
Passion is everything. When you are taking in some gigantic goal or achievement that demands a lot of discipline, you better have really powerful reasons why it matters to you.
You have to be deeply connected to your passion/desire to keep going when it gets tough. It always does.
What do you do when you lose your drive. You have to get back to the enjoying the gift of the journey.
We have to listen deeply to cultivate the unique spark/the fire of passion, inside each client. Help them tap into that, to rekindle it.
Listen deeply to their story
