Stories / Behavioral

Question 1

developed customer and product requirements

Answer 1

3 - transform NEXTUSER from a retargeting tool into a CDP product

Change direction of the product
Context
Business analyst
Messaging limiting with limited triggers
Not unique solutions
User journey
Saving the data we collected in our system and looking at it from a business perspective there was one common denominator across all our clients.

Question 2

convinced engineering to build a particular feature

Answer 2

1 - Workflow interactions

Duplicate feature
Value of the platform
Information needed to understand the performance of workflows
Marketer key decision maker
Bypass funnels to create interactions
Concern from developers
Give him my information
Increase stickiness and retention rate

Question 3

made a trade-off between two technical alternatives

Answer 3

4 - Reporting dashboards - Aggregates

Problem with aggregate calculations throughout the platform
Aggregates KPIs are counts
Calculate ID count for each day
No complain because small enough
Use recursion
O(n)
Hyperloglog 
Drawback - within 3% of accuracy.
Cost savings
Less frustrations

Question 4

created the product roadmap, vision and strategy

Answer 4

3 - transform NEXTUSER from a retargeting tool into a CDP product

Change direction of the product
Context
Business analyst
Messaging limiting with limited triggers
Not unique solutions
User journey
Saving the data we collected in our system and looking at it from a business perspective there was one common denominator across all our clients.

Question 5

led a team

Answer 5

3 - transform NEXTUSER from a retargeting tool into a CDP product

Change direction of the product
Context
Business analyst
Messaging limiting with limited triggers
Not unique solutions
User journey
Saving the data we collected in our system and looking at it from a business perspective there was one common denominator across all our clients.

Question 6

dealt with a difficult team member

Answer 6

1 - Workflow interactions

Duplicate feature
Value of the platform
Information needed to understand the performance of workflows
Marketer key decision maker
Bypass funnels to create interactions
Concern from developers
Give him my information
Increase stickiness and retention rate

Question 7

executed a plan that grew top line results

Answer 7

3 - transform NEXTUSER from a retargeting tool into a CDP product

Change direction of the product
Context
Business analyst
Messaging limiting with limited triggers
Not unique solutions
User journey
Saving the data we collected in our system and looking at it from a business perspective there was one common denominator across all our clients.

Question 8

took initiative when not asked to do so

Answer 8

3- transform NEXTUSER from a retargeting tool into a CDP product

transform NEXTUSER from a retargeting tool into a CDP product

Change direction of the product
Context
Business analyst
Messaging limiting with limited triggers
Not unique solutions
User journey
Saving the data we collected in our system and looking at it from a business perspective there was one common denominator across all our clients.

Question 9

made an important decision under time pressure

Answer 9

2 -

Question 10

analyzed a large data set

Answer 10

4 - Reporting dashboards - Aggregates

Problem with aggregate calculations throughout the platform
Aggregates KPIs are counts
Calculate ID count for each day
No complain because small enough
Use recursion
O(n)
Hyperloglog 
Drawback - within 3% of accuracy.
Cost savings
Less frustrations

Question 11

gained consensus

Answer 11

1 - Workflow interactions

Duplicate feature
Value of the platform
Information needed to understand the performance of workflows
Marketer key decision maker
Bypass funnels to create interactions
Concern from developers
Give him my information
Increase stickiness and retention rate

Question 12

adjusted your project plan to accommodate unforeseen issues

Answer 12

2-

Question 13

juggled multiple projects at once

Answer 13

5 - Pomodoro

1- Use the pomodoro technic
2- Have an excel sheet that lists 16 slots of 30 minutes.
3- I do my list from one day to the next
4- Now I always have 40 to 60% of my list that will end up being moved.

Question 14

managed the complete product life cycle

Answer 14

3 - transform NEXTUSER from a retargeting tool into a CDP product

Question 15

Stories

Answer 15

Implementation of the AB test feature
User profiles
Segments
Funnels 
Clusters
Labels
Automatic segments
Data feeds
Product feed 
Recommendations 
Personalization automation
k means clustering
LogN
Multivariate

Question 16

What are your weaknesses?

Answer 16

• Implementing tracking for product optimization

- Spending time for review of user metrics on existing features.

Question 17

Tell me about a time when you failed.

Answer 17

1. Provide the context and the situation that led to the failure.
2. Discuss the failure and its impact on the organization.
3. Highlight your contribution to the failure.
4. Walk through how you mitigated the failure.
5. Reflect on how you made your organization more resilient to future failure.

Segment feature, failure to use.

Question 18

What makes a good PM?

What is a good PM’s process?

Answer 18

V1:
1- Self learner
2- Story teller
3- Multi talented.

V2:
1- Creativity
2- Passion
3- Market understanding

What is a good PM’s process:
○ Build
○ Measure
○ Learn

Measured by outcome, not by output.
Works against key metrics.

Question 19

How to say no

Answer 19

Saying “NO” by validation
Saying “NO” by prioritisation
Saying “NO” by providing an alternative
Saying “NO” by saying “YES”