Stories / Behavioral Flashcards
developed customer and product requirements
3 - transform NEXTUSER from a retargeting tool into a CDP product
Change direction of the product Context Business analyst Messaging limiting with limited triggers Not unique solutions User journey Saving the data we collected in our system and looking at it from a business perspective there was one common denominator across all our clients.
convinced engineering to build a particular feature
1 - Workflow interactions
Duplicate feature Value of the platform Information needed to understand the performance of workflows Marketer key decision maker Bypass funnels to create interactions Concern from developers Give him my information Increase stickiness and retention rate
made a trade-off between two technical alternatives
4 - Reporting dashboards - Aggregates
Problem with aggregate calculations throughout the platform Aggregates KPIs are counts Calculate ID count for each day No complain because small enough Use recursion O(n) Hyperloglog Drawback - within 3% of accuracy. Cost savings Less frustrations
created the product roadmap, vision and strategy
3 - transform NEXTUSER from a retargeting tool into a CDP product
Change direction of the product Context Business analyst Messaging limiting with limited triggers Not unique solutions User journey Saving the data we collected in our system and looking at it from a business perspective there was one common denominator across all our clients.
led a team
3 - transform NEXTUSER from a retargeting tool into a CDP product
Change direction of the product Context Business analyst Messaging limiting with limited triggers Not unique solutions User journey Saving the data we collected in our system and looking at it from a business perspective there was one common denominator across all our clients.
dealt with a difficult team member
1 - Workflow interactions
Duplicate feature Value of the platform Information needed to understand the performance of workflows Marketer key decision maker Bypass funnels to create interactions Concern from developers Give him my information Increase stickiness and retention rate
executed a plan that grew top line results
3 - transform NEXTUSER from a retargeting tool into a CDP product
Change direction of the product Context Business analyst Messaging limiting with limited triggers Not unique solutions User journey Saving the data we collected in our system and looking at it from a business perspective there was one common denominator across all our clients.
took initiative when not asked to do so
3- transform NEXTUSER from a retargeting tool into a CDP product
transform NEXTUSER from a retargeting tool into a CDP product
Change direction of the product Context Business analyst Messaging limiting with limited triggers Not unique solutions User journey Saving the data we collected in our system and looking at it from a business perspective there was one common denominator across all our clients.
made an important decision under time pressure
2 -
analyzed a large data set
4 - Reporting dashboards - Aggregates
Problem with aggregate calculations throughout the platform Aggregates KPIs are counts Calculate ID count for each day No complain because small enough Use recursion O(n) Hyperloglog Drawback - within 3% of accuracy. Cost savings Less frustrations
gained consensus
1 - Workflow interactions
Duplicate feature Value of the platform Information needed to understand the performance of workflows Marketer key decision maker Bypass funnels to create interactions Concern from developers Give him my information Increase stickiness and retention rate
adjusted your project plan to accommodate unforeseen issues
2-
juggled multiple projects at once
5 - Pomodoro
1- Use the pomodoro technic
2- Have an excel sheet that lists 16 slots of 30 minutes.
3- I do my list from one day to the next
4- Now I always have 40 to 60% of my list that will end up being moved.
managed the complete product life cycle
3 - transform NEXTUSER from a retargeting tool into a CDP product
Stories
Implementation of the AB test feature User profiles Segments Funnels Clusters Labels Automatic segments Data feeds Product feed Recommendations Personalization automation k means clustering LogN Multivariate
What are your weaknesses?
- Implementing tracking for product optimization
- Spending time for review of user metrics on existing features.
Tell me about a time when you failed.
- Provide the context and the situation that led to the failure.
- Discuss the failure and its impact on the organization.
- Highlight your contribution to the failure.
- Walk through how you mitigated the failure.
- Reflect on how you made your organization more resilient to future failure.
Segment feature, failure to use.
What makes a good PM?
What is a good PM’s process?
V1:
1- Self learner
2- Story teller
3- Multi talented.
V2:
1- Creativity
2- Passion
3- Market understanding
What is a good PM’s process:
○ Build
○ Measure
○ Learn
Measured by outcome, not by output.
Works against key metrics.
How to say no
Saying “NO” by validation
Saying “NO” by prioritisation
Saying “NO” by providing an alternative
Saying “NO” by saying “YES”
