Company specific

Question 1

Facebook - User engagement metrics

Answer 1

29B income 3Q +33$
9,B income 3Q +33$

Facebook daily active users (DAUs) – DAUs were 1.93 billion on average for September 2021, an increase of 6% year-over-year.

Facebook monthly active users (MAUs) – MAUs were 2.91 billion as of September 30, 2021, an increase of 6% year-over-year.

Family daily active people (DAP) – DAP was 2.81 billion on average for September 2021, an increase of 11% year-over-year.

Family monthly active people (MAP) – MAP was 3.58 billion as of September 30, 2021, an increase of 12% year-over-year.

32 USD per user in 2020
10 Million advertisers

Feed most important revenue generator (60%), insta 30%).

Primary customers are advertisers (over users).

Revenue = USERS x TIME SPENT x ADS PER HOUR X PRICE PER AD (auction)

Question 2

Facebook - Trends

Answer 2

Metaverse
Gaming - cloud gaming space
Fintech - API (connectivity), scale with user base, investor, user data
Healthcare - Consumerization, data availability, AI/automation, smart device

Lending market - Merchant focus (business), cash advances + grants

Bigger focus on private social platforms and more intimate communities.

Question 3

Facebook - Products

Answer 3

Facebook
Messenger
Instagram
Whatsapp
Oculus - Virtual reality / Augmented reality
Workplace
Portal - Video-calling device
Novi - Blockchain wallet

Question 4

Facebook - Keywords

Answer 4

Communicate
Together
Express
Experiences

Question 5

Facebook - Product structure

Answer 5

1 Facebook structure

1. 1 News Feed
1. 2 Friends
1. 3 Wall
1. 4 Timeline
1. 5 Likes and Reactions
1. 6 Comments
1. 7 Messages and inbox
1. 8 Notifications
1. 9 Groups

2 Applications

2. 1 Events - Interested/going
2. 2 Marketplace - Product bought
2. 3 Notes
2. 4 Places
2. 5 Platform
2. 6 Facebook Questions
2. 7 Photos
2. 8 Videos
    2. 8.1 Live streaming
    2. 8.2 Controversial use
2. 9 Facebook Paper
2. 10 Facebook Mentions
2. 11 Facebook Moments
2. 12 Facebook Gaming
2. 13 Facebook Podcasts

Question 6

Facebook - Culture

Answer 6

Creative problem solving and decision-making
    Boldness
    Openness
    Speed
    Continuous improvement

Question 7

Facebook - SWOT

Answer 7

Strengths
    Strong brand image
    Large consumer base with externalities
    High revenues
    Innovative workforce

Weaknesses
    Imitable products and services
    Negative impacts of online advertising on user experience
    Low diversification of business
Younger audience

Opportunities
Business diversification
Product innovation
Market penetration and development

Threat
    Imitation
    Cybercrime
    Market saturation
Privacy
Antitrust