Nextuser Flashcards

1
Q

Biggest clients (4)

A

1- Nestlé
2- Schneider Electric
3- EDF
4- Carrefour

User affected: 120+ million
Platform users: 125
# of customers: 25

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2
Q

Timeline of NextUser (product)

A
Segments
Integrations
Funnels
A/B tests
Content
Recommendations
SDKS
Discover
Lead scoring
Labels
Workflows
Clusters
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3
Q

Teams

A

22 team members

  • 12 engineers
  • -2 UX
  • -2 Javascript (front end)
  • -4 Java/Go (backend)
  • -2 db specialists
  • -1 data scientist
  • -1 API specialist
  • 2 product managers
  • 1 marketing
  • 1 QA
  • 4 Sales
  • 1 CEO
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4
Q

Infrastructure

A
Input
Tracking
Data warehouse
Middleware
Platform
Interaction services
Output

http://prntscr.com/qy7pf5

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5
Q

Situation before I joined

A

Marketing automation platform without CDP.

Basic personalization on a trigger, based on user actions and browsing.

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