Product marketing

Question 1

What is a product marketer?

Answer 1

Better communicate

• product vision
• identify feature strengths/weaknesses
• identify growth potential in their immediate competitive battleground

Empowers go to market teams

Question 2

PMM strategies

Answer 2

Focus on go to Market

For example, ask them how they handle “churn” and “onboarding” in their previous company if you are in SaaS business. If you are an up-and-coming business, you should have your product marketing interview questions designed to test the applicant’s knowledge on “lead generation” and “nurturing”. Likewise, if you are looking to create a buzz around your business that is already gaining some traction, you should check if they know enough about “branded content”, “earned media”, or “guest posting” so that they can amplify your co-marketing efforts to the next level.

Question 3

Good products marketed poorly

Answer 3

Notion.so

Question 4

Bad products marketed well

Answer 4

Purple

Question 5

Good products marketed well

Answer 5

Peloton
Cyptohopper
Monday.com

Question 6

Type of go to market partnership

Answer 6

1- Affiliation 
Solution comparator - G2 crowd, owler
2- content
Whitepapers, articles
Publications with SendGrid and mailjet.
3- joint product partership
white label
softcomputing

4- Bundling