Store Layout Flashcards
What is located at the entrance
-clear space inside the supermarket door.This let’s the customers adjust to the atmosphere so they are relaxed and ready to spend.
-heating may blow warm air onto customers which is psychologically welcoming
Where are fruit and vegetables located
Placed near the front of the store. These are brightly coloured and are associated with freshness /quality. Having then at the front of the shop encourages consumers to spend money.
How are the shelves arranged
-customers tend to look at a shelf from left to right. The most expensive items are often placed on the right where our eyes naturally stop and rest.
-cheaper products may be placed on a high shelf, or low shelf so they are less easily seen and less accessible
-items that appeal to children(e.g sugary cereal with cartoon figures) are displayed on lower shelves.
How are going down aisles arranged
-customers turn their trolley at the end of an aisle and so they need to slow down. As they do they see bargains on the ‘hot spots’ which are at the end of aisles. Special offers are displayed here and this tempts customers to make impulse purchases.
-aisles are used to group items together around a theme e.g BBQ items. This can encourage customers to buy more than they had on their shopping list
Where are bread and milk located
These are essential commodities for most people. They are usually displayed at the back of the supermarket. While shoppers walk there, they have to pass other displays of many other tempting items, which they may purchase
What is located at the checkout
Displays at checkouts are the supermarket’s last chance to tempt customers to buy more. They usually display items of relatively low value, like sweets and magazines or seasonal items. Shoppers will pick these up and buy them ‘as a treat’ before they go home.
Things that influence family’s
-big red/yellow labels for discounted items
-sweets at tills
-end of aisle products
