Store Attractiveness

Question 1

Anagram =

Answer 1

SWFPScA

Question 2

S =

Answer 2

Spatial Interaction Model
Sij = Wj x Ai x Oi x (ExpBCij)
Mostly used in retail sector
Outputs:
- Revenue Estimations (Benchmarking)
- What if analysis
- Market Share
- Models flows between origins and destinations

Question 3

W (1) =

Answer 3

Wj = Store Size
Good indicator as size is likely to be cheaper, more choice, other services
H// Vickerman, 1974 says its not good enough

Question 4

F =

Answer 4

Fj = Retail Fascia
Importance of brand
Varies by areas
Affects loyalty, price, quality

Question 5

P =

Answer 5

Pj = Price

Affects different consumers differently

Question 6

Sc =

Answer 6

Scj = Store Characteristics
e.g. Car Park, Opening times, Visibility, Key multiples
ALSO - access to other stores;
Fotheringham’s Accessiblity Model
- e.g. Hyde Park Pub. People more likely to visit if its near other stores
ALSO - Stores within centres
- First consider store characteristics but then centre characteristics. Use weighting

Question 7

W (2) =

Answer 7

Weighting Wj, using Alpha
Adds parameter so observed = expected
Use real data
Can add desegregated info per area according to brand/ consumer preferences (Birkin et al., 2016)

Question 8

Vickerman, 1974

Answer 8

Size of alone is not enough a measure of attractiveness

Question 9

Birkin et al., 2016

Answer 9

Disaggeregate alpha by customer/area profile