Optimisation

Question 1

Anagram =

Answer 1

WIM

Question 2

W =

Answer 2

What is optimisation?
Finding optimal distribution of Outlets - from scratch/existing
SIM becomes v complex after 1 store (combinational problem), made even worse when you add constraints

Question 3

I =

Answer 3

Ideal Representational Plan
Created by GMAP - Birkin and Culf 2001
Method: clear map of all your stores, find best location for first store, place that store there, REPEAT
Can leave current stores if want existing

Question 4

M =

Answer 4

Mergers and Acquisitions
Geography is often ignored, underesearched but can be v important;
INTEGRATION - combining 2 networks
1) Pre-merger Planning: Tesco/Low
2) Competition Commission: Asda/Safeway
3) Post-merger optimisation: Banks
Method: Create a number of ideal situations, simulate them all, find best. May have to do rationalisaition
Birkin et al., (2003)

Question 5

Birkin and Culf (2001)

Answer 5

GMAP Ideal Representation Plan

Question 6

Birkin et al., (2003)

Answer 6

Running of scenarios and rationalisation