Network Reinvention Flashcards
1
Q
Anagram =
A
RLA
2
Q
R =
A
Retail Change Rapid Change - Globalisation - Online change - Intermediation - Deregulation - Diversification Therefore is SIM still good - you need sophistication!
3
Q
L =
A
Limitations of Sim Consumption Factors (convenience purchases, multipurpose trips, work-based trips) Technological Factors (online demand, internet competition) Production Factors (brand, price, quality, scale economies)
4
Q
A
A
Alternatives to SIM
- Analogue
- Regression Models (Fenwick, 1978)
- Artificial Neutral Networks (Gao et al., 2010)
- Network Segmentation - based on geodemographics e.g. Post Office. Groups stores based on multiple characteristics and compares between these.
5
Q
Fenwick, 1978
A
Regression Models
6
Q
Gao et al., 2012
A
Artificial Neutral Networks
