GIS Uses Flashcards
1
Q
Anagram =
A
MONRS
2
Q
M =
A
Mapping: Store Locations - your own and competitor Demand estimation Key customer base Birkin et al. (2016)
3
Q
O =
A
Overlay Sieving (Benoit and Clarke, 1997) Scoring Hotspot Buffer
4
Q
N =
A
Network Analysis
(typically roads)
Accessibility - PPG6
Location-Allocation (Hotelling Theorem - Hotelling, 1929)
Food Miles
- Local Sourcing at ASDA (Hughes et al., 2015)
5
Q
R =
A
Revenue Estimation
Problems:
- Fair Share Approach (Leakage, Overlapping Catchments, Ignores customer preference)
- Interpolation ( assumes even distribution)
6
Q
S =
A
Solutions
Thiessens Polygons - (Pearson, 2007)
- good for services but people don’t go to nearest store
Spatial Interaction Model
- No distance cut off, flows can come from anywhere
7
Q
Birkin et al. (2016)
A
Uses of mapping demand
8
Q
Benoit and Clarke (1997)
A
Uses of GIS for sieving
9
Q
Pearson (2007)
A
Thiessens Polygons
10
Q
Hughes et al., (2015)
A
Local Sourcing at ASDA
11
Q
Hotelling (1929)
A
Hotelling Theorem
