Future Demand

Question 1

Future Demand Anagram =

Answer 1

PHAEGO

Question 2

P =

Answer 2

Population Growth
Biggest contributor to growth
Demand is not static - saturation not true (Langston et al., 2006)
North/South Divide
Measurement:
- LA housing plan
- Long Term Population forecasts
- Vulnerable Areas (Debenham, 2003)

Question 3

H =

Answer 3

Household Changes:
Customer may change in 10yrs
Ageing Household
Multi-generational
More single houses
Greater Austerity

Question 4

A =

Answer 4

Ageing Population
Easier to predict - 11.4% of the population over 80 by 2050
Is geographical - South West
Grey Pound:
Affects products - interests, mobility, health
Store Type - convenience
Store Layouts - wider aisles

Question 5

E =

Answer 5

Ethnic Change
Can be hard to predict - result of political change
Specific Geographies
White Flight
Independent Stores in convenience market (Wrigley and Dolega, 2011)

Question 6

G =

Answer 6

Gay Market
Pink Pound - 90% of LGBT loyal to this
Co-op Respect Campaign aim to target this group
Slight geographies - e.g. Brighton

Question 7

O =

Answer 7

Online Demand
New growth
Is this the death of geography?

Question 8

Langston et al., 2006

Answer 8

Saturation depends on the geography

Question 9

Wrigley and Dolega, 2011

Answer 9

Growth of independent convenience stores attributed to ethnic population growth

Question 10

Debenham et al., 2003

Answer 10

Vulnerable Areas