Stereotypes II: Stereotypes as Expectancies Flashcards
MOSKOWITZ (2005)
- stereotypes = category-based expectancies learned via personal experiences/socialising agents in culture (parents/teachers/religion/friends/internet/TV)
WHAT ARE EXPECTANCIES MADE OF?
- prob that certain traits/features/characteristics/opinions/behs seen in certain groups
- ie. used car salesman = shifty/sly/”fox”
- extending expectancies from group -> individuals
- accuracy = variable
STEREOTYPES = FUNCTIONAL COGNITIVE PROCESS
- category based processing = default option
- certain categories (ie. stereotypes) = functional play role
- assess view of stereotypes = cognitive tools aka. when/why do we rely on them
STEREOTYPES = HEURISTICS
SIMON (1979)
- heuristic = well used/non-optimal rule of thumb to arrive at effective judgement BUT not all cases
HOLYOAK & NISBETT (1988)
- rule-driven processing (ie. heuristic strategising) constrains inferential choices available number
THE HEURISTIC HYPOTHESIS
BODENHAUSEN & WYER (1985)
- heuristics bias social inference process to make it more manageable -> optimise social perceiver’s mental functioning
- often learned via experience
- people look for alternative interpretations ONLY if stereotype-based interpretation = inapplicable
FACTORS INCREASING STEREOTYPE RELIANCE
- task complexity; ie:
- BODEN HAUSEN & LICHTENSTEIN (1987) - resource depletion; ie:
- MACRAE, MILNE & BODENHAUSEN (1994)
- PENDRY (1998)
BODEN HAUSEN & LICHTENSTEIN (1987)
- easier to assess guilt/aggressive beh?
- pps read about criminal; asked to assess guilt/aggression
- hispanic/ethnically non-descript target
- pps made judgements post evidence review
BODENHAUSEN & LICHTENSTEIN (1987): PREDICTIONS
- pps faced w/complex task (guilt) use stereotype -> simplify task
- ^ guilt/aggressive future criminal assault judgements likelihood if target = hispanic
BODENHAUSTEN & LICHTENSTEIN (1987): FUTURE AGGRESSION RESULTS
- trait judgement objective (hard):
1. hispanic = 4.22
2. nondescript = 4.77
= aka. NO DIF - guilt judgement objective (hard):
1. hispanic = 4.19
2. nondescript = 3.28 - aka. p < 10
BODENHAUSTEN & LICHTENSTEIN (1987): GUILT RESULTS
- trait judgement objective (easy):
1. hispanic = 4.70
2. nondescript = 4.97
= aka. NO DIF - guilt judgement objective (hard)
1. hispanic = 5.27
2. nondescript = 3.38
= aka. p < .05
BODENHAUSTEN & LICHTENSTEIN (1987): CRIMINAL ASSAULT RESULTS
- trait judgement objective (easy):
1. hispanic = 4.22
2. nondescript = 3.67
= aka. NO DIF - guilt judgement objective (hard):
1. hispanic = 3.96
2. nondescript = 2.92
= aka. p < .05
MACRAE, MILNE & BODENHAUSEN (1994)
- dual task paradigm
- pps formed target impressions while monitoring prose passage (Indonesia)
- 1/2 = name (Julian); stereotype (doctor); traits
- 1/2 = name (Julian); traits; NO STEREOTYPE
- rationale = stereotype -> easier info organisation = leftover attention for other tasks
MACRAE, MILNE & BODENHAUSEN (1994): PREDICTIONS
- stereotype pps = easier target impression AND easier attendance to prose monitoring task
- results = improved prose monitoring performance w/present stereotype labels
REAL WORLD DISTRACTIONS
- if stereotypes save resources -> ^ usage inclination when cognitively depleted
GILBERT (1995) - countless thoughts constantly compete for attention in most everyday interactions
- distractions are natural
PENDRY (1998)
- gossip focus
- pps formed impressions of old lady Hilda
- overheard illicit gossip in Tesco/Guild4
- pps overhearing more relevant info = more distracted; impressions = ^ stereotypical; remembered less about her BUT more about gossip
- self-interested engagement of mind -> ^ likely stereotyping