Stereotypes Flashcards
What are stereotypes?
APA = generalised beliefs about or expectation from members of a group
The cognitive component of attitudes towards a social group, beliefs abt what a particular group is like.
Are stereotype, prejudice + discrimination interchangeable?
No
How does prejudice and discrimination compare to stereotype?
Prejudice = affective (feeling).
Discrimination = bhvrl (action) component of attitude
How do we form and use stereotypes?
Schemas = cognitive frameworks of info (Fiske & Taylor, 2008)
Schemas used bc categorising = efficient + least cognitive effort ‘cognitive misers’
Motivational purpose = feel positive abt group identity vs other social groups (Social Identity Theory; Tajfel & Turner, 1986). Stereotype other people negatively + boost self-esteem
What does Bodenhausen (1990) show about stereotyping?
Ps = shown info from legal trial (designed to draw on stereotypes suggesting defendants guilt, objectively info is ambiguous) - judge, are they guilty or not?
In the study, Ps = morning/ evening people (pre-tested) + some are tested at convenient/ inconvenient times of day
Lab question = does this effect on other they rely on stereotypes of not
What were the results of Bodenhausen (1990)?
fall into stereotypes when we don’t have cognitive energy to dispense = practical implications
How are stereotypes structured?
Early approaches = stereotyping is descriptive
Recent = identify stereotypic dimensions
What is the stereotype content model?
Fisk et al. (2002) = stereotypes about most groups contain 2 underlying dimensions:
Competence = relies on status perceived in society
Warmth = relies on competition
When you stereotype neg. one side, you stereotype pos. in the other dimension e.g high status, but cold and calculate
Where groups fall = how we treat members of this group:
Envy, admiration, contempt, paternalism
What are the benefits of ‘pos.’ stereotypes?
Detsch et al. (1987) = asked Ps (male vs female) to rate how warm, happy carefree + relaxed a no. of people based on a verbal description w/:
3 conditions = no pic, smiling pic, non-smiling pic
Results:
- Smiling pic = men + women had higher scores
- Non-smiling men = reduces evaluations for males
- Non-smiling women = significantly more evaluated neg. in all dimensions compared to non-smiling men + no pic in women
Gender differences, disconfirms the stereotypes of women + being punished which is reflected when men don’t have this problem.
How do stereotypes influence cognitive processing?
- Where we direct attention (e.g., Cohen, 1981) = attend to stereotype-consistent information
- How we interpret information (e.g., Darley & Gross 1983) = Interpret ambiguous information w/ stereotypes. Girl answering exam, evaluated it higher in a wealthy setting. Ps asked how well the girl did.
- What we remember (e.g., Snyder & Uranowitz, 1978) = Recall more stereotype-consistent information, forget challenges
- How we gather information (e.g., Snyder & Swann, 1978) = Ask questions to confirm our beliefs
Affects every aspect of our cognitive processing.
How do stereotypes influence how we gather information?
Snyder & Swann (1987)
P ‘interviewers’ = led to believe interviewee was either introvert/ extrovert
Ps selected Qs from prepared list + chose Qs to confirm their expectations (hypothesis) e.g leading questions ‘ what do you dislike about parties’
How are stereotypes transmitted?
Lyons & Kashima (2001) = examined the transmission of stereotypes in communication chains.
Australian sample.
Do Chinese Whispers = stereotype consistent info (drinks beers, goes to parties + gets angry) and stereotype inconsistent (listens to classical music, buys flowers)
Results = inconsistent info. disappears quickly but, consistent intact.
Why does stereotype transmission occur?
Cogni. processes = remember stereotype-consistent info
Social proc. = want to establish common ground w/ others. Signal we’re on the same page.
Is how you communicate stereotypes important?
What + how is important
What is the linguistic category model and the four levels of abstraction?
Semin & Fiedler (1988)
Descriptive action verb (DAV) = “Beavis hit Butthead
Interpretative action verb (IAV) = “Beavis hurt Butthead”
State verb (SV) = “Beavis hates Butthead”
Adjective (Adj) = “Beavis is aggressive”
It goes from specific to abstract