Starting a New Business

Question 1

1. Investigate Market: a

Answer 1

Who is our competition?

Question 2

1. Investigate Market: b

Answer 2

What market share does each competitor have?

Question 3

1. Investigate Market: c

Answer 3

How do our competitors’ products or services differ from ours?

Question 4

1. Investigate Market: d

Answer 4

Are there any barriers to entry or exit?

Question 5

2. Management: a

Answer 5

How experienced is the management team?

Question 6

2. Management: b

Answer 6

What are its core competencies?

Question 7

2. Management: c

Answer 7

Have they worked together before?

Question 8

2. Management: d

Answer 8

Is there an advisory board?

Question 9

3. Market and Strategic Plans: a

Answer 9

What are the barriers to entering this market?

Question 10

3. Market and Strategic Plans: b

Answer 10

Who are the major players and their respective shares?

Question 11

3. Market and Strategic Plans: c

Answer 11

What will the competitive response be?

Question 12

4. Distribution Channels: a

Answer 12

What and how many distribution channels can we rely on?

Question 13

5. Products and Services: a

Answer 13

What is the product, service or technology?

Question 14

5. Products and Services: b

Answer 14

What is the competitive edge?

Question 15

5. Products and Services: c

Answer 15

What are the disadvantages?

Question 16

5. Products and Services: c

Answer 16

Is the technology proprietary?

Question 17

6. Customers: a

Answer 17

Who are the customers?

Question 18

6. Customers: b

Answer 18

How can we best reach them?

Question 19

6. Customers: c

Answer 19

How can we ensure we retain them?

Question 20

7. Finance: a

Answer 20

How is the project being funded?

Question 21

7. Finance: b

Answer 21

What is the best allocation of funds?

Question 22

7. Finance: c

Answer 22

Can we support the debt under various economic conditions?