2a. Entering a New Market

Question 1

1. Company A

Answer 1

Profit and Revenues over 3 yrs

Question 2

1. Company B

Answer 2

Company’s product mix (cannibalization, cust seg, distribution channels, sales force, production, workers)

Question 3

1. Company C

Answer 3

How Strong is the brand?

Question 4

1. Company D

Answer 4

WCS

Question 5

2. State of Current and Future Market A

Answer 5

Size, growth rate, trends, life cycle

Question 6

2. State of Current and Future Market B

Answer 6

Customer segmentations

Question 7

2. State of Current and Future Market C

Answer 7

Role of tech in this industry

Question 8

2. State of Current and Future Market D

Answer 8

Competitive Response?

Question 9

3. Investigate Market Entry A

Answer 9

Who are our competitors, what size market share do they have?

Question 10

3. Investigate Market Entry B

Answer 10

How do their products differ from ours?

Question 11

3. Investigate Market Entry C

Answer 11

How will we price our products or services

Question 12

3. Investigate Market Entry D

Answer 12

Are substitutions available

Question 13

3. Investigate Market Entry E

Answer 13

Are there any barriers to entry? (capital requirements, access to raw materials, access to dist channels, gov policy)

Question 14

3. Investigate Market Entry F

Answer 14

Are there barriers to exit? How would we exit if this market sours?

Question 15

3. Investigate Market Entry G

Answer 15

What are the risks? (market regs or tech?)

Question 16

4. Ways to Enter a Market A

Answer 16

Start from scratch, grow organically

Question 17

4. Ways to Enter a Market B

Answer 17

Acquire an existing player from within the industry

Question 18

4. Ways to Enter a Market C

Answer 18

Form a joint venture/strategic alliance with another player with a similar interest. What can both sides bring to the venture?

Question 19

4. Ways to Enter a Market D

Answer 19

Outsourcing