1. Profit and Loss

Question 1

1. Case Equation

Answer 1

E(P=R-C)M

Question 2

2. Economy (3-4 important things) A

Answer 2

Unemployment rate (3.9%)

Question 3

2. Economy B

Answer 3

Disposable income (increasing)

Question 4

2. Economy C

Answer 4

Consumer confidence (97%)

Question 5

2. Economy D

Answer 5

Interest Rates (5%)

Question 6

2. Economy E

Answer 6

Dollar’s strength in currency market

Question 7

2. Economy F

Answer 7

Petrol Prices ($.75 USD/Liter)

Question 8

3. Market A

Answer 8

Size, Growth Rate, Trends

Question 9

3. Market B

Answer 9

Major Players and Market Share

Question 10

3. Market C

Answer 10

How are we doing compared to the competitors

Question 11

3. Market D

Answer 11

Industry Changes (mergers, tech)

Question 12

4. Company A

Answer 12

Who are they, what do they do, what are their products?

Question 13

4. Company B

Answer 13

Size - public or private

Question 14

4. Company C

Answer 14

Growth trends (3 years)

Question 15

4. Company D

Answer 15

Product/Service, product mix, revenue mix and trends

Question 16

4. Company E

Answer 16

Customer Segmentation

Question 17

4. Company F

Answer 17

WCS

Question 18

5. Revenue Streams

Answer 18

What are the major revenue streams, and how have they changed over time

Question 19

6. Costs

Answer 19

What are the major costs, both fixed and variable? How have they changed over time?

Question 20

7. Price and Volume

Answer 20

These are interdependent, and you have to find a good mix. Changing one isn’t always the best answer.